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How to Humanize Your Brand Through Storytelling
What is it about garages? They’re supposed to be reserved for cars and junk that you don’t know what to do with. And yet, so many famous brands were born in them. From Amazon to Apple to Lamborghini,...
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The Essential Guide to Designing a Memorable Brand Logo
As any designer will tell you, logos are easy to screw up. Sure, they may look easy. After all, it’s just an image, right? And images are just glorified doodles. They create themselves! If only it...
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Niche Market Campaign Takes a Special Approach
You may own a large corporation or a small business, but campaigns to niche markets can be valuable additions to your marketing tool set. However, niche marketing requires a different campaign than...
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How to Market Your Brand with Video Content Effectively
Depending on your niche and company image, some forms of content will be far more effective than others. Video content, however, is increasingly valuable to marketers in all industries. The immense...
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What Entrepreneurs Can Learn from Blizzard Entertainment
The best part about entrepreneurship is that it can happen anytime, anywhere, and at any stage in life – your own life as well as the life of the company. Blizzard Entertainment is the story of a...
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How Arby’s Revitalized Their Marketing Campaign
For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag...
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What You Can Learn from Airbnb’s Successful Startup
The most inspirational entrepreneurial stories involve people overcoming hardships and succeeding despite the odds. Rags-to-riches stories have existed since businesses first came into existence, but...
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The Latest Trends in Digital Marketing
Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the...
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What Entrepreneurs Get Wrong With Marketing and PR Online
The line between traditional PR and marketing is fading. As such, new businesses can forget the power of comprehensive marketing and PR campaigns. But if you really want your business to take root,...
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The Year of Live Video Streaming: Is It Really Worth It?
Following in the footsteps of 2016’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. Users crave instant, live content, and several social media...
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7 Ways to Boost Your Startup’s Social Media Influence
Regardless of your startup’s current development phase, you should strive to find time to begin or maintain your social media following. With the capacity to provide information, promote goods and...
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Advice for Marketers in Spring and Summer
Every online marketer understands seasonal trends can drive the market. No matter what product or service with which you are working, the time of year will have an impact on your sales. There are a few...
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Double up Your ROI and Target Different Audiences at the Same Time with the...
Social media is a great tool for any company to expand its business through digital advertising. Facebook used to be the obvious front-runner among the different social media platforms, but users are...
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The Guide to Getting More Genuine Leads for Your Website [Infographic]
Once upon a time, businesses had one main place to advertise: the yellow pages in the phone book. Every house had one, and everyone knew where to go to find local businesses. Now there are literally...
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Ultimate 9 Ways to Reinforce Your Brand on Twitter
Currently, Twitter has 328 Million active registered users who are benefitting daily from this social networking and micro-blogging service. The network is extremely helpful in boosting a brand to the...
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Does your Brand need to have its own Podcast?
To podcast or not to podcast? If you are wondering if your brand needs to take a step into podcasting, we have the answer for you. But, before that, let’s understand its extensive world. HERE IS A LIST...
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